
- Client: Sematext
- Category: Technical content marketing
- Duration: 6 months
- Website Link: https://sematext.com
Project overview
- Despite their strong product offerings, Sematext faced challenges in increaasing organic traffic
- They wanted to scale their blogs and glossary content to improve their content footprint and SEO efforts
- They were looking for a solution that would allow them to create high-quality content for their technical audience.
What we did for this project
- Worked with Sematext’s product team to understand their product offerings and identify the pain points of their audience.
- Worked alongside Sematext’s marketing team to refine their content strategy.
- Worked with experts to create in-depth articles that discussed solutions to everyday problems Sematext’s audience faced.
- Implemented keywords that were identified as the most impactful for Sematext’s SEO strategy.
- Created a glossary of technical concepts to help their audience improve their understanding of Sematext’s products.
Project results
- Increased their content footprint by 25%.
- Improved their SEO rankings for targeted keywords.
- Improved their audience’s understanding of Sematext’s products and services.
- Reduced the time spent on content creation by 80%.